Employer Branding For Talent Acquisition
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Last updated 8/2018
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.85 GB | Duration: 1h 21m
HR is becoming marketing - learn how to accelerate your business and career by riding this trend
What you'll learn
Build an effective employer branding strategy that focuses on ROI.
Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
A toolset that you can use to start building your brand today
Requirements
You should already be familiar with basic concepts around talent acquisition
Have a basic understanding of how consumers and job seekers do research online
Description
Recruiting is becoming more like marketing each day.*Talent acquisition teams now need to have a strategy for everything from video to SEO*to social media, or else risk getting left behind.
More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.
This course is first and foremost for HR*and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
Overview
Section 1: Why Employer Branding?
Lecture 1 Introduction
Lecture 2 The Business Case for Employer Branding
Lecture 3 The Candidate Journey
Section 2: Strategy: Building the Career Site
Lecture 4 Microsites
Lecture 5 Microsite Structure
Section 3: Employee Generated Content
Lecture 6 Employee Generated Content
Lecture 7 The Age of Glassdoor
Lecture 8 Building Employer Branding Content Cheaply
Lecture 9 Culture Videos Best Practices
Section 4: Strategy: Talent Communities
Lecture 10 Talent Communities
Section 5: Other Employer Branding Strategies and Tactics
Lecture 11 Facebook for Talent Acquisition
Lecture 12 Social Media Best Practices
Lecture 13 Task Force
Section 6: Measuring Results
Lecture 14 Social Media and Employer Branding
Lecture 15 Employer Branding Analytics
Lecture 16 Measuring ROI for Employer Branding
Lecture 17 Measuring ROI for Talent Communities
Lecture 18 Calculating ROI for Time to Fill
Section 7: What's Next
Lecture 19 Conclusion
HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.,Marketing professionals who are looking to support their HR teams in building the employer brand,C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent
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