Marketing Analytics Setting and Measuring KPIs

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Lynda - Marketing Analytics: Setting and Measuring KPIs
Duration: 0h 34m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 86 MB
Genre: eLearning | Level: Intermediate | Language: English

How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a quantitative measure of your success, whether you track it in visits, clicks, signups, or purchases. Luckily, it's easy to set and track KPIs using one of the most popular marketing tools around: Google Analytics. Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.

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