Designing for Behavior Change Applying Psychology and Behavioral Economics, 2nd Edition
epub | 13.03 MB | English | Author :Stephen Wendel | 2020 | O'Reilly Media


Book Description :

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide sho you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.[*]Learn the three main strategies to help people change behavior[*]Identify behaviors your target audience seeks to...

Category : | Application Development, User Experience & Usability, Web Site Design

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