Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.35 GB | Duration: 4h 31m

A detailed course on market analysis & interpretation, marketing, branding,promotional activities of fashion industry.

What you'll learn
Introduction to Marketing - types of marketing, marketing toolkit, social media marketing, marketing fashion brands.
Understanding Brand Management - types of branding, creating fashion brand through extensive research, case study analysis, USP of Brands.
Techniques of Promotion & Planning.
Understanding Media & PR as well as building media relations.
Requirements
Open to all Learners
Description
Understanding the Personal Styling & Image Design will enhance your profession as a "Stylist". Any individual who wants to start their career as a fashion stylist, fashion manager, or fashion blogger should be well-versed about understanding fundamentals of fashion marketing & its types, techniques of promotion and planning, brand management as well as building media relations.Introduction to Marketing - Marketing is the essence of any business, the stronger the marketing activities the stronger is your presence. This topic will enrich you with introducing the concept of marketing, its types, tool kits as well as social media marketing in fashion domain by enhancing long-term vision in the industry.Understanding Brand Management - A Brand is the identity of your product. The stronger the brand, the higher is its presence. This topic will introduce you to what exactly is branding, its types, how can you create a strong brand of your product as well as implementation strategies in fashion domain.Techniques of Promotion and Planning - Planning is the root of any industry, once your plans are formulated, you can quickly implement any marketing strategy. In this section you will learn various techniques of promotion to upscale your business.Understanding Media & PR - It is essential to create strong media relations in order to scale your business in the long run. This section will teach you how to maintain media relations in the fashion industry using effective strategies and techniques.This course is strategically designed so that the students who want to learn the basics of styling will experience the ease of understanding and will be able to consume through the flow of topics. Additionally, various live and trendy examples have also been given to make the topic more interesting.
Overview
Section 1: Introduction
Lecture 1 Introduction & Overview
Lecture 2 Introduction to Marketing
Lecture 3 Types of Markets
Lecture 4 Customer Behaviour & Client Profile
Lecture 5 Branding-Introduction & types
Lecture 6 Creating a Fashion brand: Research & Design brief
Lecture 7 Design Development and Style Selection
Lecture 8 Marketing Fashion Brands
Lecture 9 Promotions and Planning
Lecture 10 Social Media and its Execution
Lecture 11 USP of Brands
Lecture 12 Marketing Tool Kit
Lecture 13 Branding Case Study
Lecture 14 Media & PR - Fashion PR
Lecture 15 Media & PR - Building Media Relations
Lecture 16 Creative Writing
Anyone who wants to learn about Fashion Styling.,Aspiring and professional artists, students, and fashion stylists, fashion managers, and fashion bloggers.,Enthusiasts who want to pursue a career in different domains of Fashion Styling.,Anyone who wants knowledge about marketing & its types, brand management, various tools & techniques of Promotion & planning as well as establishing media relations in fashion industry.,For all entry level to advanced Fashion Stylists.


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