Learning Path: Become A Digital Advertising Specialist



Published 10/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.83 GB | Duration: 18h 27m

Master Every Aspect of Digital Advertising, from Targeting to Conversion, and Take Your Marketing to the Next Level

What you'll learn
Master TikTok Ads
Master Snapchat Ads
Master Meta Ads
Master Google Ads
Master LinkedIn Ads
Master X Ads
Master Reddit Ads
Master Pinterest Ads
Master Quora Ads
Master YouTube Ads
Master Instagram Ads
Master Microsoft Ads
How to create a Sale Page step by step
Master Copywriting for Sales Pages and Ad Creatives
Requirements
No Experience Needed
Just Internet and Ad Accounts on Advertising Platforms
Description
Mastering Digital Advertising: Comprehensive Step-by-Step Guide to All Major PlatformsAre you ready to transform your business with expert-level digital advertising skills? Whether you want to attract new customers, increase conversions, or grow your brand's presence online, this course will equip you with the tools and strategies to achieve those goals. Mastering Digital Advertising is your ultimate guide to running high-performing ad campaigns across the industry's leading platforms, from Meta Ads to Google, Snapchat, TikTok, YouTube, and beyond.With the digital landscape evolving rapidly, mastering the nuances of each advertising platform is crucial. In this comprehensive course, you'll learn how to strategically plan, set up, and optimize ad campaigns across 13 major platforms to maximize your ROI:Meta Ads (Facebook & Instagram): Learn advanced targeting techniques, custom audience creation, A/B testing, and optimization strategies to get the most from your Facebook and Instagram ad spend.Google Ads: Master search and display advertising to dominate search engines. Learn how to target high-intent keywords, structure successful PPC campaigns, and track your conversions with Google Analytics.Snapchat Ads: Engage younger audiences with creative vertical video ads that resonate. Understand how to use Snapchat's unique features to drive brand awareness and conversions.TikTok Ads: Tap into one of the fastest-growing platforms by creating engaging, viral-worthy content. Learn how to optimize TikTok ads for maximum reach and discover its algorithm's ins and outs.Microsoft Ads (Bing Ads): Reach an often-overlooked audience with lower competition. Learn the ins and outs of running search ads on Microsoft's network, where you can often achieve higher ROI due to less ad saturation.YouTube Ads: From in-stream ads to bumpers, you'll discover how to create captivating video content that grabs attention within seconds. Learn targeting, bidding strategies, and how to ensure your message sticks with your audience.LinkedIn Ads: Learn how to reach high-value business audiences through LinkedIn's precise targeting tools. Perfect for B2B marketers, this module will show you how to generate qualified leads and build brand authority.X Ads (formerly Twitter Ads): Leverage X Ads to promote your business, products, or services to an engaged audience. Learn how to use promoted tweets, trends, and advanced targeting for brand exposure and customer engagement.Quora Ads: Advertise where people seek answers. Learn how to create ads that align with specific topics and questions to capture highly relevant traffic and drive conversions.Reddit Ads: Tap into Reddit's unique community-driven ecosystem. Learn how to strategically advertise within niche subreddits and engage with audiences that are passionate about specific topics.Propeller Ads: Dive into performance-driven advertising with push notifications and pop-under ads. Learn how to reach a global audience through Propeller's network and optimize for cost-effective lead generation.Instagram Ads: Build high-converting ad campaigns using Instagram's visual-first platform. Learn to craft ads that inspire and engage users during their browsing sessions.Pinterest Ads: Capture the attention of users during moments of inspiration with Pinterest Ads. Perfect for e-commerce brands, you'll learn how to drive traffic and sales by leveraging Pinterest's shopping-focused platform.Imagine being able to navigate each of these platforms with confidence, running campaigns that consistently deliver strong results. This course offers more than just the basics-it's designed to make you a true expert in every platform, giving you the competitive edge. Not only will you learn the technical setup, but you'll also get insights into advanced strategies that separate successful advertisers from the rest.Beyond mastering ads, you'll gain critical skills in copywriting and sales page optimization:Copywriting That Converts: Discover how to write attention-grabbing headlines, create compelling ad copy, and craft irresistible calls-to-action. Learn the psychology behind persuasion and how to tailor your message to each platform.Sales Page Optimization: Your ads are only as effective as the landing pages they lead to. You'll learn how to design and optimize sales pages that align with your ad campaigns, driving conversions and maximizing revenue. From layout design to persuasive content, we'll show you the best practices for a high-converting funnel.Don't wait-take control of your digital advertising success today! Whether you're just starting out or looking to refine your existing skills, this course is designed to turn you into a digital advertising powerhouse. Each module is packed with actionable strategies, real-world examples, and in-depth tutorials to guide you step-by-step.Enroll now and gain the expertise to run high-performing ad campaigns across all major platforms, drive consistent results, and turn your advertising efforts into powerful engines for growth!
Overview
Section 1: Introduction
Lecture 1 About the Courses
Lecture 2 About the Instructor
Lecture 3 Glossary
Section 2: Master Copywriting Techniques for Sales pages and Ad Copy
Lecture 4 AIDA Copywriting Framework
Lecture 5 PAS Copywriting Framework
Lecture 6 BAB Copywriting Framework
Lecture 7 ACCA Copywriting Framework
Lecture 8 SOFT Copywriting Framework
Lecture 9 The OATH Framework
Lecture 10 ARM Copywriting Framework
Section 3: Mastering High-Converting Sales Pages A Step-by-Step Guide
Lecture 11 Introduction
Lecture 12 Sales Pages Headline sub headline offer and hook
Lecture 13 Sales Page Call To action Guarantees
Lecture 14 Sales page Pop us and Offer
Lecture 15 Converting Sales Pages A Step-by-Step Guide PDF
Section 4: The Evolution and Future of Digital Advertising From Banner Ads to AI
Lecture 16 The definition of Digital Advertising
Lecture 17 The importance of Digital Advertising
Lecture 18 The Advent of the Internet
Lecture 19 The First banner ads
Lecture 20 The Rise of Search Engine Advertising
Lecture 21 Email Marketing
Lecture 22 Social Media Advertising
Lecture 23 Mobile and Video Ads
Lecture 24 Programmatic Advertising
Lecture 25 Data Analytics and Big Data
Lecture 26 AI and Machine Learning
Lecture 27 AR and VR
Lecture 28 Regulations and Ethical Considerations
Lecture 29 Ad Fraud and Transparency
Lecture 30 Ethical Advertising Practices
Lecture 31 Influencer Marketing
Lecture 32 Native Ads
Lecture 33 Personalized and Interactive ads
Lecture 34 The Future of Digital Advertising
Lecture 35 Changing Consumer Behavior
Lecture 36 PDF: The Evolution and Future of Digital Advertising From Banner Ads to AI
Section 5: The Ultimate Digital Advertising Blueprint From Market Research to Campaign Opt
Lecture 37 Introduction
Lecture 38 Market Research and Segmentation
Lecture 39 Define Objectives and KPIs
Lecture 40 Creative Strategy
Lecture 41 Channel Specific Tactics
Lecture 42 Implementation and Monitoring
Lecture 43 Optimization and Scaling
Lecture 44 Reporting and Evaluation
Lecture 45 PDF: The Ultimate Digital Advertising Blueprint
Section 6: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics
Lecture 46 Overview of Digital Ads Ecosystem
Lecture 47 Digital ads Learning Stages or Phases
Lecture 48 Key Metrics and Concepts
Lecture 49 Testing and Optimization Techniques
Lecture 50 Advanced Models and Analysis
Lecture 51 Measuring Across Channels
Lecture 52 Surveys and Experimental Methods
Lecture 53 Tools and Techniques
Lecture 54 Creating Creative ad copy and visuals
Lecture 55 Additional Considerations
Lecture 56 PDF: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics
Section 7: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation
Lecture 57 Introduction
Lecture 58 Market Segmentation and Customer Profiling
Lecture 59 Touchpoint Mapping and Psychographic Profiling
Lecture 60 Buyer Feedback Loop and CRM
Lecture 61 Customer Advocacy Program and Loyalty programs
Lecture 62 Customer Co creation and customer onboarding
Lecture 63 Customer Sentiment Analysis and Customer Journey
Lecture 64 Customer Touchpoint optimization
Lecture 65 Customer Communication strategies and Human Cent
Lecture 66 PDF: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation
Section 8: Psychology of selling online
Lecture 67 Introduction and Types of Consumers
Lecture 68 Cognitive Biases
Lecture 69 Designing for persuasion
Lecture 70 Building Trust and Credibility
Lecture 71 Social Proof and Pricing Strategies
Lecture 72 PDF: Psychology of selling online
Section 9: Master Meta Ads
Lecture 73 Why Meta Ads
Lecture 74 How To Get Started with Meta Ads
Lecture 75 How to Avoid Account suspension
Lecture 76 Introducing Meta Ads Dashboard part one
Lecture 77 Introducing Meta Ads Dashboard part two
Lecture 78 Introducing Meta Ads Dashboard part three
Lecture 79 Introducing Meta Ads Dashboard part four
Lecture 80 Meta Ads Custom Rules
Lecture 81 Business Portfolio Add Ad accounts
Lecture 82 Business Portfolio People
Lecture 83 Business Portfolio Partners
Lecture 84 Business Portfolio System Users
Lecture 85 Business Portfolio Pages
Lecture 86 Business Portfolio Assign ads accounts
Lecture 87 Business Portfolio Business Assets
Lecture 88 Business Portfolio Instagram and Whatsapp accou
Lecture 89 Business Portfolio Catalogs
Lecture 90 Business Portfolio Set up Conversions API and M
Lecture 91 Business Portfolio Extra Features
Lecture 92 Meta Ads Traffic Campaign
Lecture 93 Meta Ads Sales Campaign
Lecture 94 Meta Ada Awareness Campaign
Lecture 95 Meta Ads Custom Audiences
Lecture 96 Meta Ads Engagement Campaign
Lecture 97 Meta Ads Payments
Lecture 98 Meta Ads Ad Account Setting and Advertising Set
Lecture 99 Meta Ads Business Support Home
Lecture 100 Meta Ads Advertising Standards or Policy
Lecture 101 Meta Ads Instant Forms, Ads Mockups and Page ad
Lecture 102 Meta Ads Business Apps
Lecture 103 Meta Ads Brand Collabs Manager
Lecture 104 Meta Ads Experiments
Lecture 105 Meta Ads Library
Lecture 106 Meta Ads Certifications
Lecture 107 Useful Recourses
Section 10: Master YouTube Ads
Lecture 108 Why YouTube Ads
Lecture 109 Understanding YouTube ads Process
Lecture 110 Create a Google Ads account
Lecture 111 YouTube Ads Best Practices
Lecture 112 One Time YouTube Channel Verification
Lecture 113 YouTube Ads Upload Your Ads Video
Lecture 114 YouTube Video View Campaign
Lecture 115 YouTube Ads Custom Audience
Lecture 116 YouTube Ads Video View Campaign
Lecture 117 YouTube Ads Keywords
Lecture 118 YouTube Ads Topics Placements and Ad Creation
Lecture 119 Recourses
Section 11: Master Snapchat ads
Lecture 120 Why Snapchat ads
Lecture 121 How to Get a BC or Business Center
Lecture 122 Snapchat ads Terms of Use
Lecture 123 How to Know if you ad account got suspended
Lecture 124 How to share your public profile on Snapchat Ads
Lecture 125 Promote Public Profiles Easily and get many followers
Lecture 126 Getting Familiar with Snapchat Ads Dashboard
Lecture 127 Getting Familiar with Business Dashboard 2
Lecture 128 Create an Ad Account
Lecture 129 Creating Members
Lecture 130 Payments and Creator Marketplace
Lecture 131 Snapchat Developer Portal and Camera KiT
Lecture 132 Snapchat Ad Audiences and Insights
Lecture 133 Snapchat Ads Custom Reports
Lecture 134 Snapchat Ads Campaigns Lab
Lecture 135 Snapchat ads Creative library Lens Maker
Lecture 136 Snapchat ads Catalog Sales
Lecture 137 Snapchat Pixels and Events Manager
Lecture 138 Snapchat Audiences
Lecture 139 Snapchat Ad Simple Ad Creation
Lecture 140 Snapchat ad creation in Full part 1
Lecture 141 Snapchat ad creation in Full part 2 Discover
Lecture 142 Snapchat Ads Collection Ads
Lecture 143 Before You Go
Lecture 144 Resources
Section 12: Master TikTok ads
Lecture 145 Why TikTok ads
Lecture 146 Video Editing tools for TikTok ads
Lecture 147 How to Get a Business Center
Lecture 148 Business Center and how to invite members
Lecture 149 Let us help you get an ad account
Lecture 150 Third Party Ad measurement tools
Lecture 151 TikTok Advertising Policies
Lecture 152 TikTok Ads Glossary and Terms
Lecture 153 Understanding TikTok Business Center
Lecture 154 Tiktok ads account access and user security
Lecture 155 TikTok Dashboard and Top Ads
Lecture 156 TikTok ads manager Analytics
Lecture 157 TikTok ads manager Account Setup
Lecture 158 TikTok Ads Automated Rules
Lecture 159 TikTok ads Catalogs
Lecture 160 TikTok ads Events and Pixel
Lecture 161 TikTok leads connect to a CRM
Lecture 162 Pangle Brand Safety
Lecture 163 TikTok Ads Recommendation Center
Lecture 164 Video Library or Video Creation
Lecture 165 TikTok Ads Instant Page and Lead Gen Forms
Lecture 166 TikTok Ads Video Editor
Lecture 167 TikTok ads managing Comments
Lecture 168 TikTok Custom Audiences
Lecture 169 TikTok Campaigns Overview
Lecture 170 TikTok ads Campaign Creation part 1
Lecture 171 TikTok ads Campaign Creation part 2
Lecture 172 TikTok ads Authorize a Post
Lecture 173 TikTok Ads Reach Campaigns
Lecture 174 TikTok ads Followers or Visit Profile Campaigns
Lecture 175 TikTok ads Promote Shops
Lecture 176 TikTok ads Lead Generation
Lecture 177 TikTok ads Website Conversions
Lecture 178 TikTok ads Create Ads using your phone
Lecture 179 TikTok ads Review your ads on your phone
Lecture 180 Become TikTok Media Buyer Certified
Lecture 181 Resources
Section 13: Master X Ads
Lecture 182 Why X ads
Lecture 183 Requirements to run ads on X
Lecture 184 X Ads Glossary
Lecture 185 Optimize your profile on X
Lecture 186 Define your target audience
Lecture 187 Getting Familiar with the Dashboard
Lecture 188 X ads Editor
Lecture 189 X ads Events Manager
Lecture 190 X ads Custom Audiences
Lecture 191 X Ads Shopping Products and Adding your apps
Lecture 192 X ads Campaign Creation
Lecture 193 X Campaign Creation Keywords and Interests
Lecture 194 Campaign Creation Process
Lecture 195 X Ads Account Access
Lecture 196 Twitter Flight School X Academy
Lecture 197 Resources
Section 14: Master Google Ads
Lecture 198 Why Google Ads
Lecture 199 Create Google ads Account
Lecture 200 Three Things you must learn about
Lecture 201 Introduction to Google Ads Dashboard
Lecture 202 Reactivate your Google Ads account
Lecture 203 Exploring Admin Area
Lecture 204 Google Ads Billing System
Lecture 205 Google Ads Conversion Tracking
Lecture 206 Google Ads Conversion Troubleshooting
Lecture 207 Keywords
Lecture 208 Google ads Campaign Overview
Lecture 209 Campaign Creation Location and language
Lecture 210 Google ads Campaign ads Audience Segments
Lecture 211 Broad Match Recommendation and start and end
Lecture 212 Google ads campaign keywords and headlines
Lecture 213 Google ads Site Links
Lecture 214 Google ads Callouts and Promotion Extensions
Lecture 215 Google ads Budget
Lecture 216 Google ads publish your ad
Lecture 217 Google ads Certifications
Lecture 218 Resources
Section 15: Master Instagram Ads
Lecture 219 Why Instagram Ads
Lecture 220 Avoid Paying Services Fees
Lecture 221 Instagram Ads Three way to promote your business
Lecture 222 Instagram Ads Web Version
Lecture 223 Instagram In app ads account set up
Lecture 224 Instagram Ads Professional Account
Lecture 225 Instagram Ads Promote your stories
Lecture 226 Instagram In App Campaign Creation
Section 16: Master LinkedIn Ads
Lecture 227 Why LinkedIn Ads
Lecture 228 How to To Access Business Manager
Lecture 229 LinkedIn Free Credits and Coupons
Lecture 230 LinkedIn Ads Audiences
Lecture 231 LinkedIn Ads Brand Safety
Lecture 232 LinkedIn Ads AB Test and Brand Lift Test
Lecture 233 LinkedIn Ads Analyze Data Sources and Conversion
Lecture 234 LinkedIn Ads Install Insight Tag Manager
Lecture 235 LinkedIn Ads Managing Assets
Lecture 236 LinkedIn Ads Account Access
Lecture 237 LinkedIn Ads URL Parameters
Lecture 238 LinkedIn Ads Website Traffic Campaign
Lecture 239 LinkedIn Ads Reports
Lecture 240 Become LinkedIn Certified Advertiser
Lecture 241 Resources
Section 17: Master Microsoft Ads
Lecture 242 Why Microsoft Ads
Lecture 243 Sign up For Microsoft Ads
Lecture 244 Where your Ads show up
Lecture 245 Install Universal Event Tracking
Lecture 246 Microsoft Ads Conversion Set up
Lecture 247 Campaign Creation part one
Lecture 248 Campaign Creation part two
Lecture 249 Campaign Creation Part Three
Lecture 250 Search Campaign part one
Lecture 251 Search Campaign Part Two
Lecture 252 Mater Microsoft Ads Bidding Strategy
Lecture 253 Microsoft Ads Dashboard Overview
Lecture 254 Campaign Level changes
Lecture 255 Microsoft Ads Asset Library
Lecture 256 Microsoft Ads Reporting Tab
Lecture 257 Microsoft Merchant Center
Lecture 258 Become a Microsoft Certified Advertiser
Lecture 259 Resources
Section 18: Master Pinterest Ads
Lecture 260 Why Pinterest ads
Lecture 261 Pinterest ads Account Review
Lecture 262 Pinterest Business Sign Up
Lecture 263 Business Manager Adding Members
Lecture 264 How to Access Business Center To Run Ads
Lecture 265 Business Manager Partners
Lecture 266 Business Manager Ad Accounts
Lecture 267 Business Manager Profiles
Lecture 268 Business Manager Asset Groups
Lecture 269 Business Manager Custom Audiences
Lecture 270 Business Manager Brand Safety
Lecture 271 Business Manager Security
Lecture 272 Pinterest Ads Analytics and Pinterest Trends
Lecture 273 Pinterest Ads Reports and Custom Reports
Lecture 274 Account Recommendation and Account History
Lecture 275 Pinterest Ads Create a consideration campaign
Lecture 276 Pinterest Exact, Broad, Negative Matches
Lecture 277 Pinterest Media Buying Certification
Lecture 278 Resources
Section 19: Master Propeller Ads
Lecture 279 Why Propeller ads
Lecture 280 Best Use Case for Propeller Ads
Lecture 281 Strategic methods to use when running ads on Pro
Lecture 282 How to create a Propeller Account
Lecture 283 Propeller ads Dashboard
Lecture 284 Understand Propeller Ads Formats
Lecture 285 Campaigns Creation
Lecture 286 More Features to Campaigns
Section 20: Master Quora Ads
Lecture 287 Why Quora Ads
Lecture 288 How to Access Quora Ads
Lecture 289 Quora Ads Reports
Lecture 290 Quora Ads Lead Generation forms
Lecture 291 Quora Ads Custom Audiences
Lecture 292 Quora Ads Install Pixel and Events
Lecture 293 Quora Ads Campaign Set Up
Lecture 294 Quora Resources
Section 21: Master Reddit Ads
Lecture 295 Why Reddit Ads
Lecture 296 Reddit Ads Dashboard
Lecture 297 How to create a campaign on Reddit
Lecture 298 Install Reddit Pixel and Audiences
Lecture 299 Reddit Audiences
Lecture 300 Reddit Ads Custom Reports
Lecture 301 Reddit Ads AI Copywriter
Lecture 302 Reddit Ads Inventory Type
Lecture 303 Reddit Ads Business Details
Lecture 304 Reddit Ads Catalog Products
Lecture 305 Resources
Beginner to Advanced Users
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