Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English
In this course, youll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.





To begin, instructor Adriaan Brits goes over the different ways to structure digital marketing reports and points out the most commonly used report components. Next, youll learn how to create a video report, locate helpful data sources, and evaluate the structures of digital and conventional reports aimed at different audiences. In addition, youll learn how to interpret your data and use hedging words and visualization within Google Analytics to present your data in an impactful way. Finally, Adriaan uses live examples to show you how to tackle each report section: executive summary, introduction, key findings, opportunities and trends, and report recommendations.




Structuring reports
Presenting analytics data with video recordings
Considering different data sources
Using hedging words
Visualizing data within Google Analytics
Writing a compelling executive summary
Using Tableau to enrich reports
Locating and using competitor industry data
Drawing inspiration from others





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