Lynda - Social Selling with LinkedIn

[TheJonathan]

Lynda - Social Selling with LinkedIn
Size: 90 MB | Duration: 0h 42m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Get in touch with your targets, build trust with your connections, and create successful relationships that improve sales. B2B marketing expert Gabe Villamizar explains how in this course on social selling. Gabe shows you how you can align your sales purpose, plan, priorities, and passion with how you use LinkedIn. First, he discusses the importance of being selective with keywords, images, and messaging to ensure your branding is cohesive and intentional. Next, he shows you how to use LinkedIn to find companies and key decision makers that fit your target market. Then, he describes the role that sharing valuable content has in engaging potential buyers, starting conversations, and building relationships. Gabe also covers how to measure the success of your social selling efforts by examining specific metrics.
* Refining your online personal brand
* Optimizing your LinkedIn profile
* Researching and finding your buyers
* Sharing relevant content
* Connecting with buyers online and offline
* Building relationships with your buyers
* Measuring the ROI of your social selling efforts

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