A Persuasive Business Case For Times Of Rapid Change
Published 9/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 983.83 MB | Duration: 2h 1m

Analysing an opportunity for change and presenting it to decision makers to maximise the chance of sign-off

What you'll learn
Understand why change happens and why we are living through a period of rapid change
Identify how business cases underpin organisational change
Full appreciate the two purposes of a business case
Understand the structure of a business case and be able to complete all elements
Know how to use persuasive language, framing and presentation when developing a business case
Know how to deal with situations where information for your business case is not available
Know how to target the business cases at different audience groups
Requirements
No prior experience required
Description
This course will explain how a business case is as much an analytical tool as it is a proposal tool, and will teach you how to frame your case and use the right language to make it persuasive, engaging, inspiring and drive decision-makers to sign-off investment to take the case forward. You will be provided with a scaffolded business case template to start you on your Business Case writing journeyYou will learn:Why change happens and why we are living through a time of rapid changeWhat happens if organisations fail to adapt to changeWhen a business case is needed and how to write itHow to use persuasive language and framing techniques to make your case truly persuasiveHow to complete all the elements of a business case and present them in an engaging, inspiring and persuasive way.How to gather the information you need. Who to talk to. How to deal with situations where the information is not available.You will learn about: document control, change opportunity, presenting and analysing options, benefits, disbenefits, costing solutions, return on Investment; comparing options and making a recommendation; the executive summary; outline project planning and synergy with organisation strategy and culture.
Overview
Section 1: Introduction
Lecture 1 Introduction to Course Structure.
Section 2: The Context of Change
Lecture 2 Why Change Happens
Lecture 3 Why we are living through a period of rapid change
Lecture 4 The need for Business Change
Lecture 5 When is a Business Case needed, and who should write it
Section 3: Structuring a business case and completing the elements in a persuasive manner.
Lecture 6 The Structure of a Business Case
Lecture 7 Document Control, Key Staff and the Executive Summary
Lecture 8 Making you Business Case persuasive.
Lecture 9 Presenting your Opportunity for change
Lecture 10 Organisational Strategy and Culture
Lecture 11 Opportunity Options
Lecture 12 Option Description
Lecture 13 Option Benefits and Disbenefits
Lecture 14 Option Summary Costs
Lecture 15 Presenting Full Costs in Appendix A
Lecture 16 Return on Investment
Lecture 17 Recommending a Preferred Option
Lecture 18 Developing and Presenting an Outline Project Plan
Lecture 19 Completing the Executive Summary
Section 4: Closeout
Lecture 20 Closeout
Learners who are new to writing Business Cases,Learners who are looking to improver their Business Case writing skills,Business Analysts,Project & Programme Managers,Senior Managers and Decision Makers,CEOs, Managing Directors and Business Owner

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