Retail MBA - How To Sell Your Products To Major Chain Store Retailers
WEBRip | English | MP4 + MP3 + PDF Guides | 710 x 400 | AVC ~67.8 Kbps | 15 fps
Vorbis | 128 Kbps | 44.1 KHz | 2 channels | ~14 hours | 1.25 GB
Genre: eLearning Video / Business, Sales, Marketing


NOW is the time to massively multiply your ability to become a chain store vendor.and your income!

Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world's largest retailers.

Developing Your Retail Sales Strategy
Deciding If You Should Start Small or Go Big
How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
Determining the Right Strategy For Your Product Type
Creating a Sales Distribution Plan That Will Yield Results
What is Private Labeling and How to Incorporate it into Your Retail Strategy
Chain Store Basics
What Chain Stores Expect From You
How the Buying Process Works
Who's Involved in their Buying Decision
Product Categories and What You Need to Know
Local, Regional and Corporate Buying Offices
Common Misconceptions and How to Get Started TodayMODULE 3 - Preparing Your Product For Chain Store Success
Essential Research to Help You Win
Packaging and Displays
Infrastructure and Operation Capabilities
Retail Math: Pricing For Retail
Logistics, Warehousing, Shipping and FOB
EDI, UPC, Liability Insurance, SKU's, Planograms and More
Funding and Financial Resources
Marketing and Branding Expectations
Certifications
Developing a Unique Selling Proposition (USP)
What the Pro's Do To Prepare Their Pitch
Analyzing Your Target Audience
Fundamental Competitive Research
Sell Sheets and Line Sheets
Elements of a Perfect Product Website
Product Videos That Sell For You
Complete Tutorial on How to Find a Buyer's Name and Contact Information
Online Resources vs Offline Resources Available Today
Free Options vs Paid Options
Pros and Cons of Resources Available
Strategies That the Pro's Use to Ensure They are Finding the Right Buyers
How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!
What is the Best Way to Approach Major Retailers About Your Product
How to Cold Call Buyers When You Don't Know How
Exact Strategies on How to Get a Meeting With a Buyer
What to Say to Buyers to Get Them to Buy
What to Do When a Buyer Says 'No' to Your Product
The Importance of Feedback and How it Can Help You
Additional Sales Strategies To Help You Win Business
What to Expect During a Buyer Meeting
How to Prepare in Advance For a Great Meeting
What is the Best Way Present to Buyers
Top 10 Things to Include In Your Presentation
What to Bring to the Meeting
Leveraging Retail Interest For More Business
What to Expect From Your First Purchase Order
How Much Quantity Will a Major Retailer Buy
How Long Does it Take to Get Paid By a Major Retailer
Tricks to Get Paid Faster By Major Retailers
Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success
Promotional Calendars For Additional Sales and Marketing Strategies
Maximizing Assortment Plans and Product Lifecycles For Major Retailers
Chargeback's, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
Retail Ethics and What You Need to Know
What to Expect When Working With Distributors
How to Know If You Need a Distributor
How to Prepare to Work With Distributors
Where to Find Them
How to Get a Distributor to Represent You
How Much Do Distributors Charge
Best Practices For Picking the Right Distributor For Your Product
What to Expect When Working With a Manufacturer's Rep
How to Find a Great Manufacturer's Rep to Represent You
How Much Do Manufacturer's Rep Typically Charge?
Best Practices For Picking the Right Manufacturer's Rep For Your Product
Selling at Trade Shows vs. Selling Direct
Should You Spend the Money at Trade Shows?
When it Makes Sense to Sell at Trade Shows
Best Practices For Making Big Money at Trade Shows
How Can I Sell to Major Retailers with Just One Product or SKU?
Do I Need a Patent to Sell to Major Retailers?
Can I Sell Handmade Products to Major Retailers?
Do I Need to Have My Products Packaged Before Approaching Retailers?
What Should I Do if a Major Retail Buyer Asks for Exclusivity
Can I Sell My Product on My Own Website as well as at Retailers?
Licensing vs. Manufacturing
What to Expect When Selling to Online Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Online Retailers
Preparing Your Product For Online Retail Success
What to Expect When Selling to Catalogs
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Catalogs
Preparing Your Product For Catalog Success
What to Expect When Selling to Small Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Small Retailers
Preparing Your Product For Small Retail Success
If you respond immediately, you will also receive immediate access to the following exciting bonuses:
PACKAGING YOUR PRODUCT FOR RETAIL MADE EASY
This 5-Part DVD Series provides powerful information on how to package your product for retail. Packaging is the most essential component of getting your products sold at Chain Stores! That is why I've joined forces with Industry Expert Fred Schechter to provide you all of the necessary information you need in order to win with packaging!
If you respond immediately, you will also receive immediate access to the following exciting bonuses:
SELLING YOUR PRODUCTS ON HSN AND QVC
If you've ever wanted to know how to sell your products on HSN and QVC, then you must listen to this interview with Industry Expert Forbes Riley! Forbes has sold over $100 Million Worth of Goods as a host on HSN and QVC! She is also a Product Entrepreneur herself and provides amazing insight into how to get started selling products on HSN and QVC today!
MY PERSONAL DATABASE OF THE TOP 350 MAJOR RETAILERS
I am giving you my personal database of the top 350 Major Retailers with their basic contact information! This information is invaluable to your success of getting products sold at Chain Stores. I've had students tell me that this database alone was worth the entire training program!
EMAIL ADDRESS PATTERNS OF THE TOP 300 MAJOR RETAILERS
Purchasing email lists of buyers can cost $1000's of dollars. This list alone will save you hundreds of hours of your time and/or $1000's of dollars. My personal email address pattern list will help you start selling to chain stores in a fraction of the time it would take you to get the information on your own.
LICENSING YOUR PRODUCTS
If you've ever wanted to learn more about licensing (or renting your product ideas to corporations), then you must listen to this interview with Industry Expert Andrew Krauss! Andrew explains in detail what it means to license your products as well as how to determine if you should manufacture or license your products today!
MANUFACTURING YOUR PRODUCTS
If you want to learn the basics of manufacturing a product, then you will love this interview with Industry Expert Ashton Udall! Ashton covers how to find a manufacturer and best practices while working with manufacturer's overseas!
GET INSPIRED!!
Bringing a product to market can be an overwhelming task. That's why I've included interviews with product entrepreneurs who started with nothing and are now wildly successful! Sometimes you just need to hear success stories to keep you going!
LOGISTICS AND WAREHOUSING BASICS
If you've ever wanted to know what your options are in regards to warehousing your products/ logistics for chain stores, then this interview with industry expert Linda Barth will help you get started today!

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