Split (A/B) Testing 101 - Make Your Messaging Convert

[TheJonathan]

Split (A/B) Testing 101 - Make Your Messaging Convert
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 8 | 228 MB
Genre: eLearning | Language: English

Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you've tested it enough.

Your gut tells you that A is best.

In this course, you will learn:

Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you've tested it enough.
You've got ad creative A, and ad creative B.
Your gut tells you that A is best.
But in marketing you should never follow your gut.
In this course, you will learn:
What split testing actually is
How to avoid getting false positives in your testing
Hacks for short-circuiting your tests and getting to a more effective result FASTER
How to apply split testing to multiple marketing platforms, such as email, video, thumbnails, buttons, descriptions, and social media like Facebook!
Much, much more.

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