Theory of the Gimmick - Aesthetic Judgment and Capitalist Form

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Theory of the Gimmick - Aesthetic Judgment and Capitalist Form
epub | 41.72 MB | English | Author :Sianne Ngai | B082DKZVFC | 2020 | Harvard University Press

Book Description :

[spoiler]A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai dra a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time-misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn...[/spoiler]

Category : | Aesthetics, Semiotics & Theory Literary Criticism, Art History Criticism

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